How to Boost Sales and Margins With Behavioral Commerce, Part 1

SteelHouse, a behavioral targeting firm, has done extensive research and analysis of anonymous shopping behaviors to determine the 10 most common shopping personality profiles. See if you can identify yourself with any of these shopping personalities. Here are first five:

1. Distracted Shopper: “When I shop online, I often like to begin the check-out process but for one reason or another I don’t always complete the purchase.” This type of shopper is frequently distracted and probably multitasking while shopping.