How to Boost Sales and Margins With Behavioral Commerce, Part 1

Most sites treat every shopper as if they’re the same. They’re not. Some will only buy premium name brands, others will never buy on their first visit no matter what you offer them and others won't buy at all.

Online retailers need to do the following to overcome these hurdles:

1. Act in real time to influence buying behavior while site visitors are still shopping. This gives you the greatest likelihood of the best outcome. For nearly all online retailers this is a daunting task, however, as they’re often cobbled with a web of disparate data warehouses, data analysts, engineers and an overwhelming number of potential marketing opportunities.