Boost Revenues With Bundles and Kits

Won’t the discounts associated with the bundles and kits be counterproductive to profitability?

Not necessarily. One of the reasons bundles work is fulfillment. Once you’ve pulled a box and affixed a label, typically only minor costs are associated with adding items to an order. In other words, it may cost you no more to process a $50 order than it does to process a $25 order. So shouldn’t it follow that you might be willing to forgo a couple of margin points to get the average order value up? It should.