Boost Revenues With Bundles and Kits

Creating bundles and kits also can allow your business to be less than perfect in other areas. For example, a good bundling strategy will cover some of the shortcomings that many Web sites face with respect to under-performing upselling and cross-selling capabilities. Most of the companies I come in contact with lack real-time, data-driven, online upselling and cross-selling features. And virtually all of those companies are finding that each year the overall percentage of orders going to the Internet is greater by double-digit percentages than the prior year. Most of them still find the online AOV is only 85 to 90 percent of that generated on a phone order, where a call center rep can actively increase the value of the order.