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Following are answers to some frequently asked questions about bundles and kits.
Why offer bundles and kits?
Because it’s logical, and it works. Think of bundling as predetermined upselling and cross-selling, a process of creating a standing form of customer specials that, when built right, can drive up your business-to-business (b-to-b) catalog’s average order value (AOV).
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- Companies:
- J. Schmid & Assoc.
Steve Trollinger
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