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A kit differs from a product bundle in that it ultimately marries products that will complement one another under one SKU and gets the customer to an end goal of some sort. Keeping with the example of the consumer cookware catalog, a kit might include not just the paring knife and filet knife but perhaps an entire set of kitchen knives plus the storage block, all for a special value.
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- J. Schmid & Assoc.
Steve Trollinger
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