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Ideally, however, you’d like to show the two items near one another and draw attention to promotional copy about buying them both. In categories like computers and apparel, how you show items you want to bundle in relation to one another is critical, as the suggestion of the kit or bundle plays an important role in the suggestive selling process. In any category though you’ll have greater success selling bundles and kits when they’re prominently shown as a unit at a value price.
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Steve Trollinger
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