Boost Revenues With Bundles and Kits

How should I price bundles and kits?

Generally, bundles are a value following the “buy two and save” or “buy the outfit and save” design. But there are occasions when your bundles might warrant premium pricing.

For example, if you’re offering an assortment of items together under one SKU as a kit that provides the customer with a solution — and the customer can’t easily get the individual items from you or any other single source — consider selling at a modest premium for developing and sourcing the solution for the customer. This practice is uncommon, but keep in mind that “bundle” doesn’t always mean discount.