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For example, say you sell baskets of crackers and cheese that your b-to-b customers buy as client gifts. You find that you also sell caviar and nuts as popular add-ons to those baskets. Use that knowledge to create new b-to-b gift packages at key price points to improve the overall assortment and generate higher AOVs.
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- Companies:
- J. Schmid & Assoc.
Steve Trollinger
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