How to Boost Retail Sales With Psychological Pricing

Not so fast, however. The charm pricing bandwagon isn't for all retailers because it can do a number on a retailer's brand value if used in the wrong way. Since a price ending in .99 can convey to a shopper that they’re getting a great deal, a luxury brand might want to steer clear and stick with whole pricing instead. However, many luxury items such as Apple products still feature several nines in them, and those sales certainly aren’t dipping. It all comes down to how you position your products and how you want their prices to be perceived.