Boost Response From Insert Media

For larger insert programs, it's also possible to target geographically, says Benewicz. If your customers tend to be in a particular area of the country, check into possible regional selects that aren't listed on the program's datacard.

Don't forget statistical significance. Feyas suggests a minimum test of 25,000 inserts, although she believes 50,000 actually is ideal. If considering a smaller program, test consecutive months if you can be assured of a non-duplicated audience, says Feyas.