Catalog Doctor: Intense, Competitor Analysis

FIVE: Get Competitors’ Datacards

Ask your list broker. You’ll find good information on datacards, e.g., 12-month buyer counts, average order, gender percentage.

Recommendation: Keep a running multiyear entry of datacard info from your Tier 1 competitors to track important trends.

Example: If 12-month buyer counts steadily are shrinking, the programs isn’t working well anymore, so avoid replicating it!