Catalog Doctor: Intense, Competitor Analysis

Tally the qualitative:
■ friendliness/attitude;
■ product knowledge;
■ answered question(s);
■ product packaging; and
■ expectations.

Ask your team to compile a list of all the data points it feels are critical to your product line and your customers.

Become your own customer. If that’s awkward for you or your employees, hire a “secret shopper” (e.g., a temp service, friend, relative).