Catalog Doctor: Intense, Competitor Analysis

Tier 3 — Affinity competitors. These are catalogs outside your category that your customers probably buy from. One way to find them is by looking at list rentals/trades that work for you. For example, most food catalogers have a few apparel catalog lists. Tier 3 competitors don’t need to be included on your spreadsheet, but be sure to include them in your brainstorming and discussions.