Catalog Doctor: Intense, Competitor Analysis
10 ways to monitor your rivals
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Tier 2 — Related competitors. If you sell fruitcake, related competitors are other catalogers that sell food by mail, especially baked goods and other desserts. If your research staff is small and overworked, pick a handful of Tier 2 competitors to include on your spreadsheet. If your staff has time, include them all.
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- Companies:
- McIntyre Direct
Susan McIntyre
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