Catalog Doctor: Intense, Competitor Analysis
10 ways to monitor your rivals
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ONE: Set Specific Goals
If you set concrete goals, you get concrete results from your competitor analysis. And you’ll avoid the risk of investing time and effort in a study that just gets filed away and forgotten.
A proven goal: Launch five new catalog initiatives.Think of the advance if every year you added just five improvements to your catalog/Web program. Solid goals help you get there.
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- McIntyre Direct
Susan McIntyre
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