Catalog Doctor: Intense, Competitor Analysis

These 10 tips will bring fresh new programs, improved efficiencies, higher response and a catalog that stands up to — and even leads — the competition.

Susan J. McIntyre is president of McIntyre Direct, a full-service catalog marketing agency and consulting firm based in Portland, Ore. You can reach her at (503) 286-1400 or at susan@mcintyredirect.com.