Catalog Doctor: Intense, Competitor Analysis

Initiative: Promote your service more clearly and powerfully.
Learning: Your product density is too low. You’d like to increase your products but also worry about increasing your out of stock, which is just middling.
Initiative: Create samplers of top sellers in each category. This means you offer new products, which can be built up from the in-stock items available.
Learning: You were impressed with credibility-building testimonials you saw in a couple of competitors’ catalogs.
Initiative: Create a regular program of customer testimonials for future catalogs.