Catalog Doctor: Intense, Competitor Analysis

Efficiency hint: Search out competitors’ weaknesses. It’s easier to become strong where your competitors are weak than to try to beat your competitors head-to-head where they’re already strong.

NINE: Build Growth Initiatives

Remember our goal? Launch five new catalog initiatives. Options flow from your strength/weakness analysis. Here are several examples of growth initiatives:
Learning: Your service is tops, but your competitor’s service sounds better in its catalogs.