Catalog Doctor: Intense, Competitor Analysis

Now you’re armed with lots of solid, raw material. Time to dig in!

SIX: Compile Quantitative Data

“Quant,” any data that can be turned into a number or a “yes/no,” goes on your spreadsheet. Just about any untrained staffer or temp who knows Excel or 123 can compile and enter quant if you provide a clear data list and instructions.