Bombay Company Finds an E-mail Match

Though he’s pleased with things so far, Corey acknowledges that Bombay still has a lot of work to do with the solution. For example, company executives hope to integrate their e-mail lists and tracking data with e-commerce systems within the next few months.

Other plans for the program include tripling its e-mail housefile names by November 2003 (there currently are 130,000 names in the program, up from 25,000 in May 2002), and extending its e-mail campaigns to customers in Canada.