Bombay Company Finds an E-mail Match

This knowledge, paired with what Corey praises as the solution’s simplicity, also helped Bombay staffers get up to speed on the software in less than two weeks.

Newsletter Program

The initial launch for a monthly newsletter program in June 2002 yielded 40-percent open rates and 16-percent clickthrough rates, according to Silverpop. And Corey says those numbers have stayed nearly consistent: Open rates from Bombay’s twice-monthly campaigns currently average more than 30 percent.