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The company’s combined needs for a source of advice on best e-mail practices, more efficient e-mail campaigns and Web-technology management led it to e-mail solutions provider Silverpop, which offers Dynamic Messaging 3.0 software.
The solution enables users who aren’t already familiar with information technology to rapidly create rich-media messages, manage lists, send e-mail campaigns and track the results to an individual level, according to company spokesperson MacKenzie Reece. Corey’s previous familiarity with Silverpop’s technology finalized the decision.
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