Bombay Company Finds an E-mail Match

The company’s combined needs for a source of advice on best e-mail practices, more efficient e-mail campaigns and Web-technology management led it to e-mail solutions provider Silverpop, which offers Dynamic Messaging 3.0 software.

The solution enables users who aren’t already familiar with information technology to rapidly create rich-media messages, manage lists, send e-mail campaigns and track the results to an individual level, according to company spokesperson MacKenzie Reece. Corey’s previous familiarity with Silverpop’s technology finalized the decision.