Prospecting: Bluefly Lets Consumers Scan for Content and Coupons With 
Camera Phones

This campaign marks the first time a retailer in the U.S. has featured QR codes on television. Bluefly's Closet Confessions ads featuring the QR codes will run through November on Bravo programming, including original airings and select re-airings of "Top Chef," "The Real Housewives of D.C.," "The Real Housewives of Atlanta," "Flipping Out" and "Top Chef: Just Desserts." — Melissa Campanelli