Prospecting: Bluefly Lets Consumers Scan for Content and Coupons With 
Camera Phones

"Bluefly has been looking for new and innovative ways to approach television advertising, and to engage our fashionista consumers in a more dimensional and measurable way," said Bradford Matson, Bluefly's chief marketing officer, in a ScanLife press release. "By incorporating ScanLife mobile barcode technology into the ads, we're taking Closet Confessions one step further by providing viewers with a unique call to action that allows them to instantly access exclusive content and special offers from their phones while they are watching TV."