Blueberry Diapers Upgrades its Web Platform, Grows Online Sales

The back-end functionality offered by the SuiteCommerce platform, particularly its shipping services, was especially attractive to Blueberry Diapers. Prior to the platform upgrade, the retailer was forced to manually pull customers’ addresses from its website and then go into outside shipping software like Endicia or UPS to ship their orders. Blueberry Diapers then had to get the tracking number and input it back into its system, save it, and finally send a confirmation email to the customer. Needless to say, the steps required to process an order were time consuming and inefficient, McClure says.