Blueberry Diapers Upgrades its Web Platform, Grows Online Sales

"Previously we had a custom PHP website," recalls Casey McClure, Blueberry Diapers’ director of sales. "We had it custom designed for us in 2004, went live in 2005 and kept updating it every year, adding more and more content to it until we switched to NetSuite. It had limitations, obviously, in how much automation it had. There weren't a lot of things that automated to it; we had to do a lot of things manually."