Blogs, E-mail and Online Social Networks Are World’s Fastest Growing Media

A recent global survey by integrated marketing services firm ICOM shows that Blogs, e-mail and online social networks are the fastest growing marketing media in Europe, North America and Asia. Viral marketing is growing at an equally strong rate in North America, while in Latin America text messaging topped the list. Below are the top 10 fastest growing marketing tactics, according to the survey:

1. Blogs/e-mail marketing/online social networks;

2. Viral marketing;

3. Internet advertising (eg: banner ads and interstitials);

4. Commericial messages on hand-held devices;

5. Outdoor advertisements;

6. Brand-sponsored games and events;

7. Guerilla marketing;

8. Search engine marketing;

9. SMS (short message service; eg: text messaging); and

10. Product integrated content (newsletters, magalogs and publications).

Source: ICOM global marketing survey, http://www.icomagencies.com/Publicity.asp?ID=291&query=