BlissOut Catalog’s Perfect Marketing Makeup

Now BlissOut is cautiously experimenting with new list tests, says Ossa. Ray Slyper, a circulation consultant, has been working with the catalog to refine its list selection.

“One thing I’ve learned is never say never,” Ossa says. “Prior to walking in here, I would have said subscription lists wouldn’t work; now I know that’s not true.” To work, a magazine list must fit the catalog’s demographic profile. Ossa says she now realizes there’s a much deeper pool of names if you know and seek the right niche.