BlissOut Catalog’s Perfect Marketing Makeup

Looking for Lists

Having worked with Clifford and Wills and other catalogs extensively during her five years at Shasho Jones Direct, Ossa thought she had a good sense of who BlissOut catalog’s buyers would be. “I thought, oh sure, these are 44-plus-year-olds. Good economic bracket. A safe bet. Let’s test it out. We were nicely surprised.” While Ossa thought there might have been two different customers—those from the spa being younger and those from the catalog being older—in reality, she found, “We had a 22-year-old, very savvy customer all the way up to a 55-and-over, affluent woman [as potential catalog buyers]. Sure, they were using some different brands and products [from within the catalog’s offerings], but both were good customers for the catalog.”