BlissOut Catalog’s Perfect Marketing Makeup

Big Strategic Goals

About one year ago, BlissOut implemented its first strategic plan ever. As part of the three-year plan, Ossa had two primary goals for her first year: to attain new names for prospecting and to improve sales by taking the Bliss brand to its maximum potential for the catalog.

“We were talking to beauty editors in the industry and getting lots of press. Then the customers came to us,” Ossa recalls. Within a day, catalog requests go to the lettershop and requesters have their catalogs in less than four days. “But we realized that to grow we also needed to take a close look at our core customers to be able to know who they are and then go out and actively find more like them.”