BlissOut Catalog’s Perfect Marketing Makeup

The strategic challenge for the catalog, as Ossa explains it, was this: “There are people out there who are flying all over the country and the world who would love our products but don’t have the time to get to our spas.”

When Ossa came on board in April 1999, the catalog was a small part of the business. Started in response to spa customers’ requests, the catalog was launched as an entrepreneurial venture. Ossa says the catalog “was founded on the [same] culture of everything at the company: a real can-do attitude.”