BlissOut Catalog’s Perfect Marketing Makeup
BlissOut Catalog Strives for the Perfect Marketing Makeup
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Unlike shooting ready-to-wear, Ossa explains, “you need to not show the color of the lipstick but the color the lipstick will appear on the lips. An educated eye is needed to almost cheat.” That way shoppers get a truer vision of what the product will look like on them, not on paper. Ossa worked closely with the color separator, International Color Services, and with the printer, Arandell Corp., to ensure a high-quality outcome.
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Alicia Orr Suman
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