BlissOut Catalog’s Perfect Marketing Makeup

Added creative tactics to keep shoppers interested include Imtek’s Tag-em’s, which let browsers mark pages in their catalogs, and punch-out, heavy-stock cardboard sunglasses to allow shoppers to “try on” different frames and colors before they buy.

One critical part in making the catalog a success is getting the colors right. Ossa says, “Optimum color was key, so we brought in top quality print vendors who were accustomed to dealing with high-end products.”