BlissOut Catalog’s Perfect Marketing Makeup

According to Ossa, “There was a bit of concern from the vendors initially, about us putting product categories, not product brands, together. For example, we put categories such as Cellulite Busters together on one page, Hair Bests on another; and once vendors saw the sales, they were convinced. Along the same lines, we started to show the product, make it tactile and open it up so they [customers] can see the goop.”