BlissOut Catalog’s Perfect Marketing Makeup

Each book has a personality. The fall book’s theme is “BlissGirl Goes to the Olympics.” Winter 2000 featured BlissGirl on skis and the cover line read, “BlissGirl scopes the slopes for the Millennium’s new beauty code!”

Catalog as Beauty Editor

As far as merchandising goes, originally the products were organized by vendor. But Ossa turned that upside down. “From my experience, people shop by needs—like problem/solution. So we reorganized the book to give them information. We would act as the beauty editor. This is definitely how the customer shops. By being the beauty editor for them, we give them an organized pace through the catalog.”