BlissOut Catalog’s Perfect Marketing Makeup

The first catalog was created by a high-end designer, not someone with a catalog background. “Approximately eight months ago, we used outside resources to create our catalogs,” says Ossa, who has since brought all creative in-house.

“The creative vision for the catalog comes from Marcia and is fine tuned by our creative staff. We have copy meetings to develop copy strategies. We bring in real people, who we know, with diverse backgrounds and ideas to participate in these meetings.”