BlissOut Catalog’s Perfect Marketing Makeup

Look for “an aggressive relaunch of the Web site in the first quarter of 2001,” Ossa portends. “The Internet is one piece of the multi-branding, multi-channel approach of Bliss,” she says.

In addition, BlissOut does solo mailings to its customers. For instance, it sends postcards to customers around their birthdays, makes monthly discount offers and gives event reminders, such as “Happy New Rear” for New Year’s and “Prepare to Pucker” for Valentine’s Day. Internet customers also get special direct mail promotions.