BlissOut Catalog’s Perfect Marketing Makeup

The second way is with the Internet customers, a growing division. “Our Web shoppers are maybe a little bit younger, but most are shared customers [with the offline catalog],” and who simply use the web as another way to shop and get information, Ossa says. As it now stands, the site has a lot of nifty features that coordinate with the catalog stylistically, such as “Ask Miss Bliss,” a “Bliss News” newsletter, “Links We Love,” and even a Blissmiles frequent-shopper program.