BlissOut Catalog’s Perfect Marketing Makeup

Mailing the Customer File

Beyond prospecting for new customers, BlissOut mails catalogs to the existing corporate housefile in three ways.

First, it mails to the spa customer, for whom “the catalog is a convenience,” says Ossa. “It helps us build brand, it offers more SKUs than the stores, in case she wants to see what else is out there, and it enables us to build relationships through special messaging and inkjetting offers just for spa customers. Many then come in with their books already marked up with what they want to buy.”