Blair Corp.’s Nandkeolyar Serves Up 2009 Survival Tactics

Key Metrics
Blair is looking at improving profitability with its core customers. It’s exploring what kind of frequency of response it can get and the amount of money its core customers are spending this year. “That’s an indicator of what the core customer is doing,” he said. “And with this information, you can think about your performance for the next three to six months.”