Blair Corp.’s Nandkeolyar Serves Up 2009 Survival Tactics
By
Paul Miller
and All About Roi
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Blair Corp., a budget-priced apparel marketer for mature consumers, has a lengthy history in traditional direct mail and catalog. At the eTail Conference in Baltimore this morning, this unit of conglomerate Orchard Brands rolled out its new president/CEO, Shelley Nandkeolyar, who discussed his take on Blair’s approach to the economic downturn.
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