Blair Corp.’s Nandkeolyar Serves Up 2009 Survival Tactics

Blair Corp., a budget-priced apparel marketer for mature consumers, has a lengthy history in traditional direct mail and catalog. At the eTail Conference in Baltimore this morning, this unit of conglomerate Orchard Brands rolled out its new president/CEO, Shelley Nandkeolyar, who discussed his take on Blair’s approach to the economic downturn.