Tips for Preventing a Website Crash on Black Friday

When purchasing a gift on a traditional desktop site, consumers may browse detailed images of the items they're purchasing. On a smartphone, however, it's far more likely that high-resolution images will slow down site performance and cause loading errors, so fewer images with lower resolution may be more appropriate. By optimizing your site for mobile, you ensure a quicker and more reliable site and, therefore, a better experience for your customers.