Tips for Preventing a Website Crash on Black Friday

As with any internet shopping event, retailers are likely to experience an increased volume of site traffic. This can put a huge strain on sites, putting them at risk of slowing or, worse yet, crashing altogether. It was revealed by Barclays that this is the biggest fear among retailers this year, with 51 percent of retailers dreading their website crashing during the Christmas season. It's not hard to see why, given that company profits and reputation are at stake. Mitigating the risk of a poorly performing website is possible, if not vital.