Bind-In Order Forms-What's the Best Strategy? (2,000 words)

No doubt about it, a bind-in order form is expensive and that's why many catalogers are looking at alternatives.

Consider These Benefits

The order form completes the catalog like a bottle of wine completes a nice meal. Mail order buyers are conditioned to look in the center of the catalog to find the terms and conditions and other important how-to-order information.