Bind-In Order Forms-What's the Best Strategy? (2,000 words)

The decision to eliminate the use of a separate bind-in order form with envelope should not be taken lightly. Nor should the decision be based solely on saving money. In most cases, that analysis does not go far enough. While it is true today that catalogers receive fewer and fewer orders through the mail, a bind-in order form with envelope serves a useful purpose and several factors should be considered.