Bind-In Order Forms-What's the Best Strategy? (2,000 words)

Lots of successful and respected catalogs have eliminated the use of a separate bind-in order form envelope and I am sure with good reason. One-third of all catalog companies can't be wrong. Therefore, I am not suggesting these firms have made a bad decision. I certainly understand their points of view. The purpose of this article is to encourage you to look beyond the amount you pay for the bind-in order form with envelope in order to be certain you are coming to the right conclusion for the right reasons.