Bind-In Order Forms-What's the Best Strategy? (2,000 words)

By using a bind-in order form/envelope, a catalog can put all of the order information, including the order form, in one location. The bind-in can go directly in the center of the catalog without having to eliminate the "hot spot." In fact, a bind-in order form at centerfold helps to focus even more attention on this important section of the catalog.