Customer Retention: Billabong Installs Currency Solution to Better Serve International Customers

The payment solution comes from Planet Payment, a multicurrency payment processor; it was installed in Billabong's stores by Vantiv, a provider of payment processing services and related technology solutions for merchants.

Billabong's Pay in Your Currency service provides international shoppers paying for their purchases with Visa or MasterCard the option to pay in their home currency at the point of sale rather than relying on their financial institution to perform the conversion after the sale has been completed. The service provides greater clarity and certainty to international buyers here in the U.S. by allowing them to pay in the currency that they know best.