Big Retail Execs Offer Post-Recession Tactics & Tips From NRF

“One thing driving multichannel growth,” he continued, “is more customers telling us their time is their most precious commodity. They’re shopping or researching online and telling us that they’re finding traditional media more expensive and less effective.”

Willett:
Best Buy has made a significant investment in multichannel cohesion. “Consumers can come in at any [touch]point; we’ll know where they are and they’ll know where we are, and they can transparently shop where they want to shop.”